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| Overview | Financial | Space/Inventory | Marketing | Labor | Networking |
Marketing
Marketing tools and methodology to give garden retailers the best bang for their marketing buck in today's ever-changing media world.
What do garden centers need to do to stay relevant in a quick changing market? Do you invest in building your image or driving traffic? GCU explores making your garden center a destination place for younger homeowners without losing the core Baby Boomer customers you've built your business on. Learn where to maintain your investment in traditional media, focus new effort on social media, how to become a gardening resource and be a part of your community.
“We've thrown money at everything from cable TV to Little League. Now GCU has helped us focus our marketing efforts. We spend a lot less money but have more traffic and recognition.”
| Overview | Financial | Space/Inventory | Marketing | Labor | Networking |
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"I have meant for some time to write you a 'thank you' note for all of your help through GCU and our startup. Jan and I really do appreciate all that you and Lisa have done to get us to where we are now. The last GCU session really clicked for us, it was fantastic!
We really want to send Julia to GCU starting in July." George Wallace
GCU Class of 2012 |
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